Use this free profit margin calculator to find out how much profit you're really making on every sale. Just enter your cost and selling price, and the calculator instantly shows your profit margin percentage, gross profit, and markup, no spreadsheet or manual math needed.
A profit margin calculator is a simple online tool that calculates your profit margin percentage based on your cost price and selling price.
How much you paid to make or buy the product.
How much you sell it for to customers.
The difference between selling price and cost price.
Profit expressed as a percentage of selling price.
Calculate your margins in a few simple steps
Input your cost price (what you paid).
Input your selling price (what you charge).
Click the "Calculate" button.
See your profit, margin %, and markup % instantly.
Here are the exact formulas our calculator uses to generate your figures:
A boutique buys a jacket from its supplier for $40 and sells it to customers for $100.
This tells the store owner that 60 cents of every dollar is gross profit before rent, staff wages, and overhead.
A freelancer charges $1,200 for a website. Their direct costs (subscriptions & stock licenses) total $150.
Service businesses usually report higher margins because physical inventory costs do not eat into profit.
No. Profit is a dollar amount (e.g., $30), while profit margin is that profit expressed as a percentage of your selling price (e.g., 30%). Margin lets you compare profitability across products of very different prices.
Gross margin only subtracts the direct cost of the product. Net margin subtracts every expense, operating costs, taxes, and interest, giving you the most accurate picture of actual take-home profit.
Yes. If your cost price is higher than your selling price, you're selling at a loss, and the margin will show as a negative percentage.
Ideally, whenever your costs, supplier prices, or selling prices change and at minimum, once a month, so you catch pricing problems early instead of months later.